You have to teach your algorithm what it can do and what it cannot do because, otherwise, there is a risk that the algorithms will learn the tricks of the old cartels.
– Margrethe Vestager, Danish politician
We are not in control of what we see or do in our digital lives. In the name of convenience, we have abdicated that control into the hands of multi-billion dollar corporations who do not have our best interests at heart. We are not consumers – we are the consumed. We are not the producers – we are the product. Between us and our new digital aristocracy is a layer of protection and plausible deniability popularly referred to as “the algorithm”.
The algorithm is to blame when things go wrong.
The algorithm is what feeds us and keeps us drawn to the flame.
The algorithm will send us all tapping and swiping our way to our doom if we don’t recognize it for what it is.
OUR MISSION
To document, and to warn against the reckless trust placed in the algorithms that affect our digital and physical lives, and to hold accountable those corporations, individuals, and institutions who wash their hands of responsibility over their actions by appealing to the blind authority of “the algorithm”.